The real estate market is different during COVID-19 compared to what we have seen in the past. Homes are selling faster and for higher prices than ever before. With everything going on in the market, are you prepared to tackle the real estate market post-COVID-19?

This week, we had Rob Levy, a top REALTOR® out of Portland, Ore., and a practicing agent of 32 years, join us for our Secrets of Top Selling Agents webinar, where he shared some of his best tips and practices for managing the real estate world post-COVID-19.

Understand Where You Are Generating Business

Levy starts by suggesting taking a look at where your current business is coming from. Figure out whether your primary source of leads is coming from referrals, past clients, or another lead source so that you can focus your time resources on developing new ways to generate new business for a post-COVID-19 market.

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The Old Stuff Still Works

If you are using road signs and direct mailers such as postcards or flyers and they are working, keep using them. You don’t want to take away methods that are generating new business. However, that doesn’t mean you stop testing out new lead-generation methods.

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Samantha Akkineni

Robyn D Shulman, a creator of Forbes advises that graduates must post their own freelance jobs in online job boards such as Fivver, Upwork, and Linkedin Profinder – websites where freelancers can bid on projects.

Being busy with freelance work will help you keep your skills sharp, and gives you added experience to put in your CV.

Generating Internet Leads

As a real estate agent, you have several options for generating internet leads. Levy suggests that you can either purchase leads directly from a service or you can purchase advertising on sites that will assist you in generating leads as potential buyers search for homes.

Not only can you purchase leads or advertise to generate leads, but you can also step into the world of running your own ads. Levy suggests two options for you: Google Ads or Facebook Ads.